MERCEDES-BENZ SUV PREVIEW
Mercedes-Benz
Mercedes-Benz was coming out with a full-sized luxury SUV. News this big deserved a mailing that was as bold and exciting as the vehicle itself. The majority of our audience were SUV drivers that lived in the heartland, where collecting license plates is a big hobby. So, we sent an actual metal, vanity plate that drove recipients to a microsite for a preview.